The right positioning sparks a wonderful chain reaction.

Our greatest results stem from a well-conceived positioning platform or USP (Unique Selling Proposition). Through our Discovery Process, we dive deep into a company’s strengths and weaknesses, competitive analyses, and target audience psyche. With a critical eye, keen customer insight, and creativity, we produce that golden nugget that outshines the competition and delivers what customers truly want.

A case in point – – Skyriver

B2B Internet Service Provider Skyriver operated in a hyper-competitive marketplace where market leaders spent millions trying to woo customers. Skyriver needed to find a way to cut through the clutter, to position their services, a service viewed as mission critical to business operations, as the best choice, even against telecom giants like AT&T.  At the time, 5G millimeter wave was in its infancy.  Our innovation in the technology and confidence in 5G’s future pointed towards a promising messaging platform.

“Skyriver 5G connects people, devices, apps and Big Data in a way that unencumbers IT departments, so they are free to leverage the endless opportunities enabled in the world of IoE.”

As we brought to life the brand’s USP, Skyiver’s 5G business broadband flourished. New branding executed with PR, smart website design, and content resonated with prospects. SEO boosted lead and sales delivery of Decision Makers and Influencers directly to sales teams. We exponentially increased web-based direct sales for new customers from 5% to 40%.