BMA Purposeful Creation : Buzztime

Buzztime, a company with 20 plus years history, had no clear perception of who they were or who they wanted to become. Without a clear strategic platform, internal teams and marketing agencies confused the marketplace as each entity projected its own views on the brand.

Through insights gained from our positioning workshops with management, plus research (B2B customers and players, both U.S. and U.K.), we developed a strong strategic platform. Unique and compelling, and a bit more avant garde for the UK segment, clarity, focus and fun would be core to the Buzztime brand.