BMA Purposeful Creation : Skyriver

With expertise in marketing positioning, Bourbiel Marketing infused new life into Skyriver’s brand. Injecting fresh thinking and innovative concepts reflective of meaningful customer insight, we seized a “5G fixed wireless expert” platform.  The rebranding launched with new messaging, plus a new logo, product packaging and corporate ID.  The work enabled the small B2B ISP to stake a meaningful position amidst fierce goliaths like AT&T and Verizon.

Mission-critical B2B solutions, such as Skyriver 5G class business broadband, can flourish when our skilled marketing team brings to life the brand’s USP (Unique Selling Proposition). Via smart website design, content that resonated, and SEO that delivered Decision Makers and Influencers directly to sales teams, we exponentially increased web-based direct sales for new customers from 5% to 40%.

Today’s results-driven businesses need strong lead generation.  With business-critical products like Business Internet, the buying cycle is thoughtful and methodically.

Bourbiel Marketing created a full suite of sales tools, including a robust prospect database, customer segmentation strategy, inbound sales leads, proprietary email blast platform, spec sheets, case studies, sales videos and digital training tools.